Case Studies

Client had a UX team, but needed a researcher dedicated to the project who could facilitate all research activities for a soup-to-nuts website redesign with user research throughout
Conducted in-person stakeholder workshops to ensure we heard the voices and needs of the myriad project stakeholders
Interviewed patients and providers to understand their primary needs and how an updated website could best support them
Performed a series of tree studies to iterate on and refine the updated information architecture and website navigation
Facilitated usability study sessions with patients and providers to uncover actionable design recommendations for the prototype and final design
These research activities informed the redesign process and resulted in an intuitive website

Client’s UX team needed a project delivered quicker than they could have done internally
Interviewed consumers and the clients’ franchisees to learn how they went about particular processes
Produced a journey map that captured the current state of customers’ process frictions along with the opportunities for franchisees and software to address these

Client had no UX resources and knew they had opportunities to improve their software’s interface
Conducted remote usability sessions over Zoom with the client’s customers and potential customers
Provided actionable design insights and recommendations to better align the UI with users’ expectations

Client had a robust UX research team and engaged with WCR because the team was busy
Quickly learned about pharmacy operations via stakeholder interviews
Interviewed technicians and pharmacists to understand current physical / digital processes and opportunities toimprove these
Produced process maps and associated suggestions for business process improvement